IDEAL DataComm is rebranding itself as IDEAL INDUSTRIES Networks US to reflect what it says is a realigned product mix and sales force focusing on networking technologies. In addition, the renamed entity will fold Trend Communications into its operations to create a single global brand.

The company makes portable network testing and troubleshooting equipment for local area network (LAN) Installation, LAN management and wide area network (WAN) access, from copper to fiber optics. Products include LanTEK cable certifiers, LanXPLORER network analyzers, SIGNALTEK-FO fiber optic testers, SecuriTEST CCTV testers, VDV PRO multimedia cable testers and the IENet PRO twisted-pair tester.

“Rebranding the DataComm business accentuates the company’s growing reputation as a world-class provider of network testing solutions as well as reflects the scope of its current business and global growth strategy,” the company notes.  

In separate company news, IDEAL INDUSTRIES Networks hired Mark Barmettler as its new U.S. director of engineering, responsible for leading the engineering staff and guiding the company’s technology roadmap.
 
Most recently, Barmettler was engineering director at Megger.

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