VP, Strategic Marketing, USA Network

Pierre and her team helped USA capture its eighth consecutive summer as the No. 1 entertainment cable network. They oversaw six complex, multiplatform marketing partnerships in support of USA’s new and existing summer series, and also developed strategic ad partnerships as part of USA Digital’s redesign. Under her leadership, USA’s strategic marketing programs have driven 50% of the network’s ad revenue. As for the overall cable industry, she says, “The growth of TV Everywhere has been the biggest and most exciting story for me.”

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Fox One Benefits From a World Cup Bump

The World Cup boosted Fox in a number of ways, TV ratings being a prominent one. However, another boon was the number of new eyeballs the tournament drove to Fox’s new DTC streamer Fox One.

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