VP, Strategic Marketing, USA Network

Pierre and her team helped USA capture its eighth consecutive summer as the No. 1 entertainment cable network. They oversaw six complex, multiplatform marketing partnerships in support of USA’s new and existing summer series, and also developed strategic ad partnerships as part of USA Digital’s redesign. Under her leadership, USA’s strategic marketing programs have driven 50% of the network’s ad revenue. As for the overall cable industry, she says, “The growth of TV Everywhere has been the biggest and most exciting story for me.”

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Tuesday–March 2

MobiTV Layoffs

Last week, ahead of its voluntary Chapter 11 bankruptcy filing, MobiTV laid off an unspecified number of employees.

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