VP, Strategic Marketing, USA Network

Pierre and her team helped USA capture its eighth consecutive summer as the No. 1 entertainment cable network. They oversaw six complex, multiplatform marketing partnerships in support of USA’s new and existing summer series, and also developed strategic ad partnerships as part of USA Digital’s redesign. Under her leadership, USA’s strategic marketing programs have driven 50% of the network’s ad revenue. As for the overall cable industry, she says, “The growth of TV Everywhere has been the biggest and most exciting story for me.”

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AT&T Hitting All Marks With Fiber, Fixed Wireless

AT&T is buzzing when it comes to the continued success of its broadband product portfolio, scoring 252,000 AT&T Fiber net adds in 1Q24.

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