EVP, Corporate Market Research, BET Networks

Analytics are taking an ever-important role at cable networks, and Barnhill sits at the nexus of market research for BET and its multimedia extensions. His responsibilities include analyzing viewer patterns and trends, including demographics and ratings; developing consumer insights; and designing and analyzing custom audience research. Among his many recent contributions to the company is the creation of “African Americans Revealed,” a comprehensive suite of consumer insights on the African-American population that was part of BET’s reinvigorated brand and creation of shows including “Let’s Stay Together,” “The Game” and “The Mo’Nique Show.”

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Versant’s DTC Slate Takes Shape

Versant is done with its major carriage renewals for the year, and it’s using that footing to ask distributors to help scale the level of access pay TV customers have to its DTC portfolio.

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