EVP, Corporate Market Research, BET Networks

Analytics are taking an ever-important role at cable networks, and Barnhill sits at the nexus of market research for BET and its multimedia extensions. His responsibilities include analyzing viewer patterns and trends, including demographics and ratings; developing consumer insights; and designing and analyzing custom audience research. Among his many recent contributions to the company is the creation of “African Americans Revealed,” a comprehensive suite of consumer insights on the African-American population that was part of BET’s reinvigorated brand and creation of shows including “Let’s Stay Together,” “The Game” and “The Mo’Nique Show.”

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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