EVP, Corporate Market Research, BET Networks

Analytics are taking an ever-important role at cable networks, and Barnhill sits at the nexus of market research for BET and its multimedia extensions. His responsibilities include analyzing viewer patterns and trends, including demographics and ratings; developing consumer insights; and designing and analyzing custom audience research. Among his many recent contributions to the company is the creation of “African Americans Revealed,” a comprehensive suite of consumer insights on the African-American population that was part of BET’s reinvigorated brand and creation of shows including “Let’s Stay Together,” “The Game” and “The Mo’Nique Show.”

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Friday–February 26

DirecTV, DISH Merger Still Possible

AT&T found a way to offload a stake in its US video business, but this likely isn’t the end of the road for DirecTV. A combo with DISH is still possible.

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