EVP, Corporate Market Research, BET Networks

Analytics are taking an ever-important role at cable networks, and Barnhill sits at the nexus of market research for BET and its multimedia extensions. His responsibilities include analyzing viewer patterns and trends, including demographics and ratings; developing consumer insights; and designing and analyzing custom audience research. Among his many recent contributions to the company is the creation of “African Americans Revealed,” a comprehensive suite of consumer insights on the African-American population that was part of BET’s reinvigorated brand and creation of shows including “Let’s Stay Together,” “The Game” and “The Mo’Nique Show.”

The Daily


Roku Measurement Available on Nielsen

Roku and Nielsen have worked together to allow publishers to measure channel content on Roku devices within Nielsen’s Digital Content Ratings. The capability will grant

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.