Why Him? Abbott continues to hone his content strategy, recently launching Hallmark’s “Marie!,” a one-hour talk show hosted by legendary star Marie Osmond and a second original series “When Calls The Heart” set to premiere in January. And Abbott’s not welcoming existing quality dramas, evidenced by his ground-breaking syndication partnership with CBS that has Hallmark adding “The Good Wife” to its lineup in 2014. Meanwhile, Hallmark’s slate of movies continue to drive big ratings during the holidays. Abbott also spearheaded the creation of Hallmark’s first advocacy initiative, “Pet Project,” which is designed to celebrate our four-legged friends. The cause—and the network—will get a boost next year when Hallmark debuts the Kitten Bowl. Hallmark’s also home of the American Humane Society’s “Hero Dog” awards.
Title: President/CEO, Crown Family Media Networks
Number of Years in Cable: 25
Education: BA, College of the Holy Cross
Best Advice in 7 Words or Less: Success is a choice.
Apple or Samsung: Apple
The one thing I’d do differently if I could go back to high school: Push the envelope more.
This is the hobby I’ve been itching to try, but haven’t found time: Horseback riding
Film fest or music festival: Film festival
The other subject I wish I’d picked for my college major: Psychology
Favorite decade: ‘80s
I consider this person my mentor, and here’s why: Margaret Loesch – Sets the standard for class and professionalism.
If I could tell my 21-year-old self something today, it would be: Don’t worry so much. ?