JB Perrette
Title: Chief Digital Officer, Discovery Communications
Number of Years in Cable: 13
Education: BA, Hamilton College
Best Advice in 7 Words or Less: Keep it simple, stupid.

Why Him? Former Hulu-er Perrette has taken Discovery’s trans-screen strategy to new heights since joining the family in October 2011. His digital domain is vast, including Discovery.com, TLC.com and AnimalPlanet.com, a bevy of after-show and branded Web series, and a growing list of mobile plays including the hit HowStuffWorks iPhone and iPad apps and complementary apps for initiatives like Discovery Channel’s Shark Week. He also championed the acquisition of Revision3 last May and has overseen integration. Besides bringing existing Discovery networks’ content to devices, Perrette lately has pushed the envelope on digital-only originals. Consider the recently launched, highly addictive 24/7 live web cam on Web channel Animal Planet Live, featuring 12 live cams following everything from beluga whales to kittens and puppies. As Perrette says, Discovery is “killing workplace productivity one cute kitten at a time.” We’re in!

This is the hobby I’ve been itching to try, but haven’t found time: Kite surfing
 
My peers would be surprised to learn that I… sang at the Metropolitan Opera.
 
Appetizer or dessert? Appetizer
 
I watch the majority of programming on this device: TV
 
Netflix or Hulu? Both
 
If I could tell my 21-year-old self something today, it would be… party on.
 
The biggest lesson I learned from my kid(s) this year was… you have a big belly
daddy.
 
The day we get multiplatform measurement is the day I… won’t be alive then.
 
Dish I can make and that would impress a celebrity chef: Roquefort souffle
 
I wish Congress would just… be fired.
 
The TV show title that most resembles my life is… “Dharma & Greg”
 
Favorite vacation spot? St Briac, France
 
The biggest innovation in cable over the last year: IP boxes ?

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