69 | ORIGINAL THINKERS
Why Them? Credit for the wildly successful rebrand of Telemundo—the first in more than a decade—goes directly to this team. Equally impressive is the network’s focus on original programming, which Telemundo upped by 40% in the 2012-13 season. Hernández oversees all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. Her boss Romano, who oversaw the network through record-breaking ratings in 2012, led Telemundo to its best quarter in the network’s history for Q1 2013, up 7% over the same period a year ago. Competition for U.S. Hispanic viewers is getting fiercer, but this team is clearly ready for the fight.
Romano
Apple or Samsung? Apple
On a Saturday afternoon, you can find me… with my girls.
My peers would be surprised to learn that I… play piano.
Appetizer or dessert? Dessert
Netflix or Hulu? Netflix
Hernández
On a Saturday afternoon, you can find me… upstate hiking Mohonk Mountain.
My peers would be surprised to learn that… as a teenager I played classical piano at Carnegie Hall.
The best piece of business advice I’ve gotten this year: Be the next BIG thing!
The day we get multiplatform measurement is the day I… do cartwheels down Madison Avenue.
The TV show title that most resembles my life is… “La Patrona” ?