Steve Gigliotti
Title: President, Ad Sales & Marketing, Scripps Networks Interactive
Number of Years in Cable: 13
Education: Villanova University; University of Pennsylvania
Best Advice in 7 Words or Less: “Listen more, talk less.”
 
Jon Steinlauf
Title: EVP, Advertising Sales & Marketing, Scripps Networks Interactive
Number of Years in Cable: 28
Education: Duke University
Best Advice in 7 Words or Less: Listen more than talk. Watch lots of television.

Why Them? With the near-ubiquitous themes of home, food and travel at its nexus, Scripps is an advertising magnet these days—and these two are steering the sales ship. Gigliotti, who enters the CableFAX Sales Hall of Fame this year, and right-hand man Steinlauf oversaw Scripps’ first $1 billion Upfront last year and are determined to keep up the momentum. Avid proponents of new methodology to track multiplatform content consumption, the two are strong supporters of Nielsen’s new initiatives on that front. And it’s not just about the numbers—though with 600-plus advertisers, they certainly don’t hurt. Scripps and its ad sales counterparts have delivered some of cable’s most innovative campaigns, from Food Network’s DoubleTree by Hilton integration to HGTV’s campaign with Pulte Homes.

Gigliotti

Beatles or The Rolling Stones? John, Paul, George and Ringo!

My peers would be surprised to learn that I… hold a black belt in Tae Kwon Do and can count cards in a six deck show. Mercifully, I don’t need either skill for my current job.

Appetizer or dessert? Dessert

Film fest or music festival? Film Festival

The other subject I wish I’d picked for my college major: Music

Favorite decade? 70s… can’t wait for the 80s.

Netflix or Hulu? Netflix

If I could tell my 21-year-old self something today, it would be… don’t worry you won’t figure it out for at least another 60 years… if then.

The biggest lesson I learned from my kid(s) this year was… how quickly time passes.

The day we get multiplatform measurement is the day I… learn the Harlem Shake.

I wish Congress would just… pass a law that says all future presidents will have one six-year term… no re-election. So Congress can cut the BS and just go to work.

Favorite business and/or motivational book? Anything from Steven Covey for business, and anything from John Maxwell for motivational.

Favorite vacation spot? Haven’t found it yet.

The biggest innovation in cable over the last year: This is the Platinum Age of Cable… more great programming than at any time in history.

Steinlauf

Beatles or The Rolling Stones? Beatles

On a Saturday afternoon, you can find me… with my daughter at her ballet class.

Appetizer or dessert? Appetizer

Favorite vacation spot? Italy

The biggest innovation in cable over the last year: Access to video on digital. ?

The Daily

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