EVP/Chief Video & Content Officer

Time Warner Cable

Witmer’s fingerprints are all over TWC, from the launch of two new regional sports networks last year to an intense standoff with CBS this summer that reopened the debate on retransmission consent reform on Capitol Hill. In addition to overseeing the company’s video and content products and strategy, Witmer oversees its 34 regional and local news, sports, traffic, weather and lifestyle channels. “I have a team that makes me laugh when I should cry, picks each other up when we are down and knows how to make the worst possible situation seem like an opportunity,” she says. “I have said many times, it wouldn’t matter what we were doing—swirling cones at Dairy Queen or making major media deals—this team would make it seem a lot less like work and a lot more like an adventure.”

What’s your favorite part of your job?
Without a doubt, it is the people I work with. I have a team that makes me laugh when I should cry, picks each other up when we are down and knows how to make the worst possible situation seem like an opportunity. I have said many times, it wouldn’t matter what we were doing—swirling cones at Dairy Queen or making major media deals—this team would make it seem a lot less like work and a lot more like an adventure.
 
What’s been the biggest story in cable this year?
Probably consolidation rumors and retransmission consent disputes.
 
How do you define success in the workplace?
Win some, lose some—either way, have fun doing it.
 
Best trick for maintaining the personal-professional life balance?
Reminding myself it’s television not brain surgery—nobody dies. Checking out and making time to chill is key.

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