Less than 6 months after her retirement from Time Warner Cable as evp, corp affairs, Yaeger has signed on as independent sr counsel for Retirement Living TV . We caught up with the veteran public affairs exec to ask her why. Just because the network’s called Retirement Living, it doesn’t mean that working for them counts as retirement. We thought you were going take it easy for a while. What happened? I have been taking it easy. I’ve been doing some of the things you never get a chance to do and taking a deep breath. But I enjoy keeping my hand in the industry a little bit. This opportunity intrigued me… and it keeps me active. RLTV faces some real challenges as a start-up. What will your role be? Everyone has challenges. I think one of the advantages for RLTV right now is their concept. With so many people on the verge of retiring, and knowing that their programming appeals to that whole group directly, there’s nothing really representative of that on TV today. I hope I can help them get to know the cable industry a little better—figure out how to best to utilize the power of their programming and their existing relationships to further their brand. How will your time at an MSO help you there? I think I know what operators are looking for. Where I really hope to help RLTV is in the area of govt relations and public affairs. One area where they are extremely well positioned… is to reach and educate the senior demographic about the DTV transition. There are some things that RLTV is in a real unique position to help cable operators and the entire industry with. Given your political background, are you following the elections closely? I’m glued to the TV like everyone else. I’m a political junkie still. Have you ever considered running for office? I did at one point early on in my career. I realized back then I like to be high up behind the scenes, not the one kissing the babies. At the same time, I have flirted with maybe doing something in the public arena and maybe that opportunity will come some day.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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