Roku, often cited as a “cable killer” in news stories, seems more on a path to be cable’s BFF. At least in Time Warner Cable’s case. The MVPD recently became the 1st cable op to launch a dedicated channel on Roku, allowing TWC subs to stream up to 300 linear channels of live programming in their homes. We spoke with Roku content gm Steve Shannon about the company’s plan to get even cozier with cable, which includes potentially launching a cloud-based DVR application and updating program guides.
More top stories in today’s CableFAX Daily:
 
Someone seems to have it out for Suddenlink. The MSO has reported multiple cuts to its fiber optic cable in Humboldt County, CA, resulting in outages to customers. Here is how the MSO is dealing with these cases of vandalism.
 
Though no immediate name change for Time Warner Cable’s NY1 is planned, a rebrand is in the works. Found out why.
 
Nielsen reports on ad spend, which increased in ’12. Here’s how much it increased year-over-year as well as what the biggest driver of growth.

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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