EVP, Digital Media, BET Networks

It’s been a banner year for Martez and BET’s digital media group. The company’s digital platforms all clocked substantial year-over-year growth, including online monthly unique visitors, up 50%; video impressions, up 82%; and social media footprint, up 59%, with a swarm of record-setting activity around the BET Awards. BET Mobile also smashed records, generating more page views and engagement than any other year in the network’s history. Moore is continuing to explore other ways to engage the BET audience through digital activations and social apps, and is overseeing a redesign of the website and launching a gospel video portal. “We are in the midst of a metamorphosis of the current media business model,” he says. “As such, phenomenal commercial opportunities exist for media companies that demonstrate agility, speed, innovation, and a deep understanding of their viewers/customers.”

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