EVP, Digital Media, BET Networks

It’s been a banner year for Martez and BET’s digital media group. The company’s digital platforms all clocked substantial year-over-year growth, including online monthly unique visitors, up 50%; video impressions, up 82%; and social media footprint, up 59%, with a swarm of record-setting activity around the BET Awards. BET Mobile also smashed records, generating more page views and engagement than any other year in the network’s history. Moore is continuing to explore other ways to engage the BET audience through digital activations and social apps, and is overseeing a redesign of the website and launching a gospel video portal. “We are in the midst of a metamorphosis of the current media business model,” he says. “As such, phenomenal commercial opportunities exist for media companies that demonstrate agility, speed, innovation, and a deep understanding of their viewers/customers.”

The Daily

Subscribe

FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.