EVP/CMO, TV One
When it came time for a brand refresh for TV One, Bailey jumped in wholeheartedly, poring over endless research to better understand where the network stood with its audience, advertisers and affiliates. The rebrand was unveiled in August 2012, with the tagline “Where Black Life Unfolds” and an emphasis on storytelling. She’s also ramped up the net’s digital efforts, taking a holistic approach—even making sure she understood the often murky waters of the back-end CMS. The hard work has paid off. “As of August, socially, the network gained triple-digit increases in friends, fans, followers; and cited record-breaking page and video views for TVOne.tv,” Bailey said, praising her marketing and digital team.