Why Them? These are the guys behind Comcast Spotlight’s record year, which saw $2.3 billion in revenue. Sure, political ads made a huge impact, but strong growth in advanced advertising also played a part. And with interactive ad solutions available in more than 16 million homes, Comcast Spotlight has run more than 2,900 interactive TV campaigns for clients, with its VOD dynamic ad insertion platform reaching 19 million homes. 2013 saw full interconnect integration with AT&T for its U-verse service. Bottom line: These four are finding ways to give advertisers what they want in an increasingly targeted and multi-screen world.
Title: President, Comcast Spotlight
Number of Years in Cable: 33
Education: BA, Williams College
Title: SVP, Operations & Strategic Planning, Comcast Spotlight
Title: SVP, Finance & Administration, Comcast Spotlight
Title: SVP and GM, Comcast Spotlight
My peers are surprised to learn… My dad just celebrated his 90th birthday, and his parents lived a combined 190 years (father 97, mother 93). ?