48 | SHARED VISION
Cesar Conde
Title: President, Univision Networks
Years in Cable: 8
Education: MBA, Wharton School, University of Pennsylvania; BA, Harvard
Best Advice: In order to succeed you need to take risks.
Tonia O’Connor
Title: President, Distribution Sales & Marketing, Univision Communications
Years in Cable: 17
Education: BA, S.I. Newhouse School of Public Communications, Syracuse; BA, international relations, Syracuse
Best Advice: Be patient.
Why Them? Hola, amigos, no more. Univision now competes handily with English-language media across its nine-network portfolio. Under Conde’s oversight, in 2011 the nets logged an increase of 47% in nights they outperformed ABC, CBS, NBC or Fox 18-49 (156 compared to 2010’s 106), according to the company. And, it unveiled 500-plus hours of new, original programming at this year’s upfront, adding to 4,000 hours of original content. With her promotion this year, O’Connor now oversees distribution of Univision’s portfolio of cable nets plus ancillary properties, including the recently formed Univision Cable Networks division, comprising Galavisión and a suite of six nets and their digital platforms.
Year Ahead: Univision will maintain focus on outperforming English-language peers, and launch three new cable networks next year. Sounds like growth to us.