39 | MONEY BALL
Why Them? Bratches, Preschlack and Driessen shook hands last year with four of the biggest cable operators over major multiplatform deals. The agreements not only give ESPN’s lauded lineup a continued spot in front of sports fans, but they also support the network’s expansion of on-the-go offerings. The move toward new authenticated packages and apps like WatchESPN—with more on the way—promises to keep viewers tuned in to more to their favorite programs. And more eyeball time means more ad revenue. The trio can be credited with contributing each of their talents to this massive deal, which holds the promise for even bigger bucks down the line.
Bratches
Beatles or The Rolling Stones? Led Zeppelin
On a Saturday afternoon, you can find me… you can’t…
Favorite decade? 1970s
Favorite airport? Augusta
Favorite business and/or motivational book? Green Eggs & Ham, Dr. Seuss
Preschlack
Favorite business and/or motivational book? Don’t Sweat the Small Stuff….and it’s all small stuff by Richard Carlson
On a Saturday afternoon you can find me… driving all over town to my kids’ sporting events.
The biggest lesson I learned from my kids this year was… You can definitely wake up and be excited and optimistic about every day.
Favorite vacation spot? Nantucket
Driessen
Beatles or The Rolling Stones? Rolling Stones
My peers would be surprised to learn that I… am an identical twin.
Favorite decade? The ’80s– The decade I was married and had many of my children.
If I could tell my 21-year-old self something today, it would be… mastering communications skills are key in business.
Favorite vacation spot? Adirondacks ?