Sean Bratches
Title: EVP, Sales & Marketing, ESPN
Number of Years in Cable: 25
Education: BA, Business Administration, Rochester Institute of Technology
Best Advice in 7 Words or Less: Be yourself, everyone else is taken.
 
David Preschlack
Title: EVP, Affiliate Sales & Marketing, Disney and ESPN Media Networks Group
Number of Years in Cable: 18
Education: BA, Economics, Denison University
Best Advice in 7 Words or Less: Enjoy the process.
 
Christine Driessen
Title: EVP/CFO, ESPN
Number of Years in Cable: 28
Education: BS, Accounting, Fordham University 

Why Them? Bratches, Preschlack and Driessen shook hands last year with four of the biggest cable operators over major multiplatform deals. The agreements not only give ESPN’s lauded lineup a continued spot in front of sports fans, but they also support the network’s expansion of on-the-go offerings. The move toward new authenticated packages and apps like WatchESPN—with more on the way—promises to keep viewers tuned in to more to their favorite programs. And more eyeball time means more ad revenue. The trio can be credited with contributing each of their talents to this massive deal, which holds the promise for even bigger bucks down the line.

Bratches

Beatles or The Rolling Stones? Led Zeppelin

On a Saturday afternoon, you can find me… you can’t…

Favorite decade? 1970s

Favorite airport? Augusta

Favorite business and/or motivational book? Green Eggs & Ham, Dr. Seuss

Preschlack

Favorite business and/or motivational book? Don’t Sweat the Small Stuff….and it’s all small stuff by Richard Carlson

On a Saturday afternoon you can find me… driving all over town to my kids’ sporting events.

The biggest lesson I learned from my kids this year was… You can definitely wake up and be excited and optimistic about every day.

Favorite vacation spot? Nantucket

Driessen

Beatles or The Rolling Stones? Rolling Stones

My peers would be surprised to learn that I… am an identical twin.

Favorite decade? The ’80s– The decade I was married and had many of my children.

If I could tell my 21-year-old self something today, it would be… mastering communications skills are key in business.

Favorite vacation spot? Adirondacks ?

The Daily

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Wednesday–February 24

Verizon Opens Wallet for C-Band

Verizon emerged as the big winner from the FCC ’s C-band auction, spending $45.45 billion for 3,511 licenses. It spent nearly twice as much as the next highest bidder, AT&T , which put up nearly $23.41

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