EVP/CFO, BET Networks

Pickrum defines diversity “as respecting and embracing differences.” It’s a philosophy he’s known for upholding as he manages BET’s financial operations. Aside from overseeing the business models behind the network’s launch of original series, acquisitions and expanded distribution paths, Pickrum this year provided key guidance and strategy behind the launch of the successful BET Experience LA Live multiday event, and the model of having fans purchase tickets to the BET Awards. Integrity and honesty rate No. 1 when he’s assessing potential employees, followed by someone who “believes in working smart as well as working hard.”

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NARB Suggests AT&T Ad Change

The National Advertising Review Board suggested AT&T clearly and conspicuously disclose its material connection to Global Wireless Solution when claiming it is the “Best Network” based on GWS testing

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