EVP/CFO, BET Networks

Pickrum defines diversity “as respecting and embracing differences.” It’s a philosophy he’s known for upholding as he manages BET’s financial operations. Aside from overseeing the business models behind the network’s launch of original series, acquisitions and expanded distribution paths, Pickrum this year provided key guidance and strategy behind the launch of the successful BET Experience LA Live multiday event, and the model of having fans purchase tickets to the BET Awards. Integrity and honesty rate No. 1 when he’s assessing potential employees, followed by someone who “believes in working smart as well as working hard.”

The Daily


NARB Suggests AT&T Ad Change

The National Advertising Review Board suggested AT&T clearly and conspicuously disclose its material connection to Global Wireless Solution when claiming it is the “Best Network” based on GWS testing

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up



Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.