34. Richard Gay

EVP, Strategy and Operations, VH1 and MTV

Gay’s an exec who likes to be involved in as much of the process as possible. He recently expanded his strategy role to encompass the brands in Viacom’s Music Group, including MTV, VH1, CMT and Logo. And he also stepped into more direct dealings with talent and managers, adding a new dimension to his existing role as he seeks. An accomplished “bridge-builder,” Gay works with all division brands, other Viacom divisions and outside partners—from business functions to creative entities—as he seeks new opportunities to propel Viacom’s Music Group forward. He sits on several non-profit boards, including the New York board of The Posse Foundation and the New York Urban League, but his most active role is at home as father of four, including toddler triplets.