34. Liz Dolan
By | November 1, 2013
CMO, Fox International Channels
As an award-winning marketing executive overseeing all brand development, consumer communications and trade marketing for Fox International Channels’ more than 300 channels, Dolan’s priorities include building strong connections to Fox’s channel brands, such as FX in the U.K. and Nat Geo Wild in Taiwan. The former executive at OWN and Nike is also a self-starter: She created, produced and co-hosted (with her four other real-life sisters) the radio talk show “Satellite Sisters,” syndicated nationally by ABC Radio Networks.
What’s your favorite part of your job?
The favorite part of my job is definitely that the FIC marketing team is spread out around the world and includes people from every part of the world. Argentina and Italy rank No. 1 and No. 2 in representation on the Global Marketing team, but then in every country we have local teams, too. It makes life complicated, but it adds so much to the creativity and culture of the company.
What’s been the biggest story in cable this year? The continued growth of pay TV outside the United States is a very powerful story. Cable penetration is growing in big markets all over the world at the same time that income is growing. More people entering the middle class means there are more viewers every day for our channels. People can afford and have access to entertainment that was previously not available to them. That in turn creates an ever-increasing appetite for high quality content. It’s a very exciting time.
Best trick for maintaining the personal-professional life balance?
I work on more than 300 channels in virtually every country in the world. For me the #1 trick to personal-professional balance is the videoconference box that sits right on my desk! It allows me to have a personal connection with colleagues all over the planet but still occasionally sleep in my own bed! Now if I could also do away with time zones, I’d really have a life.
