Grossman has transformed the multichannel retailer and continues to break new ground at HSN with revolutionary initiatives that extend reach across multiple distribution platforms, attract top brand and celebrity partnerships and position the network as a marketing vehicle for entertainment companies and celebrities. Her approach is to focus on remaining flexible and adaptive, collaborative and interactive, and using innovation and technology to remove barriers and create a seamless brand experience. Grossman, who serves on the board of organizations like the National Retail Federation, has directed the creation of HSN Cares to support women and families in need. “I define success with three words: passion, purpose and impact,” she says.
What’s your favorite part of your job?
HSNi is much more than a retailer—we’re a brand builder. We work with talented, entrepreneurial people who have a passion for what they do and for the products that they create. Being able to help them build their businesses and tell their stories is truly inspiring to me and one of the many reasons why I love our mission of bringing the joy and excitement of new discoveries every day to our customers.
How do you define success in the workplace?
I define success with three words: passion, purpose and impact. I think it is important that you have an impact in what you do every day, be driven by a purpose and be passionate about what you are doing. This is what drives me as a CEO, has come to define our culture and influences both my personal and philanthropic life as well.
Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants
Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.