President, Univision Deportes
Rodriguez has been a part of 24-hour sports network Univision Deportes’ development from the ground up, helping increase original sports programming from 1,700 hours to more than 11,000 hours—including a historic agreement for exclusive Spanish and Portuguese US broadcast rights to CONCACAF soccer tournaments. “I am very proud of the important role the network and the brand play for US Hispanic sports fans. I am also proud of the incredible work our distribution and sales team have done in 20 short months to effectively establish Univision Deportes Network in the industry,” Rodriguez said. Next up, will be driving momentum in anticipation of Deportes’ comprehensive multiplatform coverage of the FIFA World Cup in Brazil.