28. Ralph Martinez

Regional SVP, Twin Cities Region, Comcast Cable

With product innovation surging ahead at a breakneck pace, Comcast employees felt they were falling behind in product knowledge. Martinez responded with local demonstration labs, allowing for hands-on time with new products. This should help frontline workers remain a reliable source for customer education and product implementation. It’s a good thing too, because the future of television looks increasingly complex for Martinez. “The traditional TV/Internet experience is no longer just within the home,” he says, “But wherever people reside, work and play.”