GM, ESPN Deportes

If you’re looking for Garcia, you’ll likely find him poring over plans to best position the network’s marketing, ad sales and programming plans for the 2014 World Cup. Garcia oversees all areas of operations for ESPN Deportes, and aside from big live events, he’s overseen the debut of four news studios shows—“Redes,” “Raza Deportiva,” “A Los Golpes” and El Bar”—and the launch of a New York radio station that grew to reach over 80% of the Hispanic market via 40 affiliates across the nation. Garcia also played a vital role in the acquisition of more Mexican soccer across ESPN’s English platforms, in an effort to better serve the bilingual sports fan.

The Daily

Subscribe

Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up