EVP/GM, Fox Deportes

Fox Deportes is the most-watched Spanish-language sports network, but Cordero keeps expanding the brand with new originals like “Fox Deportes Studios” and with men’s and women’s apparel lines based on its Promax Gold-winning campaign “Con Garra” (“Live without Fear”). The products, hitting stores nationwide in 2014, are aimed at the millennials encompassing much of the network’s audience. With Latinos representing 20% of the U.S. population, ages 18-49, Cordero says, “There is a tremendous business opportunity for the U.S. media industry to re-envision the U.S. Latino paradigm from ‘Niche’ to ‘New Face of America/General Market’ and from ‘Latin Americans in the U.S.’ to ‘Americans who are Latino’.”

The Daily


PrendeTV Scores 900K Users

Univision AVOD PrendeTV has drawn in 900,000 monthly average users since its March 30 launch. On the company’s earnings call Friday, Univision CEO Wade Davis said the streaming product would prove important

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