EVP/GM, Fox Deportes

Fox Deportes is the most-watched Spanish-language sports network, but Cordero keeps expanding the brand with new originals like “Fox Deportes Studios” and with men’s and women’s apparel lines based on its Promax Gold-winning campaign “Con Garra” (“Live without Fear”). The products, hitting stores nationwide in 2014, are aimed at the millennials encompassing much of the network’s audience. With Latinos representing 20% of the U.S. population, ages 18-49, Cordero says, “There is a tremendous business opportunity for the U.S. media industry to re-envision the U.S. Latino paradigm from ‘Niche’ to ‘New Face of America/General Market’ and from ‘Latin Americans in the U.S.’ to ‘Americans who are Latino’.”

The Daily

Subscribe
Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.