EVP/GM, Fox Deportes

Fox Deportes is the most-watched Spanish-language sports network, but Cordero keeps expanding the brand with new originals like “Fox Deportes Studios” and with men’s and women’s apparel lines based on its Promax Gold-winning campaign “Con Garra” (“Live without Fear”). The products, hitting stores nationwide in 2014, are aimed at the millennials encompassing much of the network’s audience. With Latinos representing 20% of the U.S. population, ages 18-49, Cordero says, “There is a tremendous business opportunity for the U.S. media industry to re-envision the U.S. Latino paradigm from ‘Niche’ to ‘New Face of America/General Market’ and from ‘Latin Americans in the U.S.’ to ‘Americans who are Latino’.”

The Daily


All Eyes on DISH

Could the two largest satellite operators in the US soon be without deals for two of the country’s largest broadcast station groups? AT&T/DirecTV lost some 60 TEGNA stations Tuesday night at 7pm ET, and

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