EVP/GM, Fox Deportes

Fox Deportes is the most-watched Spanish-language sports network, but Cordero keeps expanding the brand with new originals like “Fox Deportes Studios” and with men’s and women’s apparel lines based on its Promax Gold-winning campaign “Con Garra” (“Live without Fear”). The products, hitting stores nationwide in 2014, are aimed at the millennials encompassing much of the network’s audience. With Latinos representing 20% of the U.S. population, ages 18-49, Cordero says, “There is a tremendous business opportunity for the U.S. media industry to re-envision the U.S. Latino paradigm from ‘Niche’ to ‘New Face of America/General Market’ and from ‘Latin Americans in the U.S.’ to ‘Americans who are Latino’.”

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All Eyes on DISH

Could the two largest satellite operators in the US soon be without deals for two of the country’s largest broadcast station groups? AT&T/DirecTV lost some 60 TEGNA stations Tuesday night at 7pm ET, and

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