21. Jerry McKenna
SVP/Chief Sales and Marketing Officer, Cable One

Years in Cable: 17

Education: St. Michael’s College, MBA, Darden, U of Virginia

Tom Might
President/CEO, Cable One

Years in Cable: 19

Education: BA, Industrial Engineering, Georgia Tech; MBA, Harvard

Best Advice in 7 Words or Less: Work hard, play hard.

As head of a top 10 cable operation, Might oversees service to 720,000 households across 19 states. His customers this year have enjoyed new channels such as BTN, CBS Sports, Lifetime Channel and OWN. And on the tech side, Cable One made a DOCSIS 3.0 50 Mbps broadband tier—with a monthly usage cap—available for customers seeking faster speeds. A vocal and enthusiastic supporter of small and mid-sized operators, Might was awarded the PAC Individual Leadership Award by the ACA this year. The MSO’s marketing and sales strategy, including ad, cable and commercial sales, fall under McKenna’s purview. He’s been our own Indie Marketer of the Year for his creative marketing of the triple play, and he continues to push the innovation envelope. McKenna knows something about service within the industry—and beyond it.

Jerry McKenna

The biggest innovation in cable over the last year has been…TV Everywhere?
My favorite "going out" town: New York City??
My favorite business and/or motivational book: “Best Service Is No Service”
My favorite sports team: New York Jets?
My favorite vacation spot: The National Parks??
This incident from my youth taught me an important lesson. What was the incident and the lesson? When I went to the University of Virginia they had an honor code,  "Don’t lie, cheat or steal."  It has proved to be very valuable in my career.?
My guilty television pleasure: "Hell on Wheels"??

Tom Might

My favorite business and/or motivational book:  Younger Next Year? ?
My favorite vacation spot: Any island in the Caribbean on my sailboat? ?
When it comes to retransmission consent, cable operators should…  all collude like the broadcasters do? ?
How many companies have you worked for since graduating from college?  1

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