We know we’re in a recession. Apparently that fact has eluded Cox Business. Or perhaps it’s merely a difference in interpretation. Many react to a sluggish economy with plans for little or no growth. Our 2009 Commercial Sales Team of the Year thinks the recession signals an opportunity to expand into new markets and diversify an already robust portfolio.

Homing in on small and midsize businesses resulted in a 16% revenue increase for Cox Business last year, putting annual sales revenue at $850 million. VP Phil Meeks estimates 14%-15% additional sales revenue growth for 2009, which would put Cox Business’ annual revenue at over $960 million. With these projections in mind, along with plans to add wireless service in the near future, the organization is preparing to build on its 450-member sales force, defying current staffing trends (although it’s not releasing specifics yet). "We’re on track to be a $1 billion business in 2010," says Meeks. "And there’s plenty more market for us to go after."

Array

How has Cox Business been successful? In the past year, Cox has become a savior for small businesses operating with tight budgets. As the first MSO to launch a fully hosted and managed VoIP service (late 2007), Cox Business began to promote the service to the lower end of the market in ’08. This offering allowed customers to receive advanced voice features without investing in expensive phone equipment. Recently, the company rolled out DOCSIS 3.0-powered Internet service in several sectors, which afforded small and medium-size businesses a 50 mbps cable modem service option, thereby sparing the outlay of high-speed fiber services.

In addition, a highly specialized customer support strategy has also emerged as one of Cox’s major selling points. Localism has been a key, too. Maintaining a localized support system has been integral in pleasing Cox Business’ nearly 250,000 customers. "Within our markets we have tech support, engineering support and product support, all within the system," says Meeks. A 2008 J.D. Power and Associates study ranked Cox Business the top vendor for small and midsize business services in customer satisfaction.

Cox Business Sales
Year Sales Revenue ($millions)
Source: Cox Business. *Estimates.
2001 $140
2002 $250
2003 $290
2004 $375
2005 $450
2006 $550
2007 $650
2008 $850
2009* $960
2010* $1,100
2011* $1,280

Fast Facts

  • 44% of Cox Business customers buy more than one product from the company.

  • Cox has been recognized by Vertical Systems Group as the largest Ethernet provider in the U.S. among MSOs.

 

Back to Top Ops Awards 2009

The Daily

Subscribe

Xfinity Mobile Embraces Unlimited Plans

Xfinity Mobile unveiled new unlimited plans that it hopes will simplify its data options and save consumers money. Unlimited and Unlimited Plus plans start at

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.