2004 Multicultural Marketing Tactics Awards

Presented by ESPN Deportes, CableWORLD, NAMIC and CTAM First Place “Llenalos de Emocion” Campaign David Gray Time Warner Cable Key Executives: David Gray – Time Warner Cable, Nancy Hernandez and Alicia Rodriguez – ABRAZO, multicultural marketing & communication Cox Arizona Hispanic Case Study Nichele Johnson Cox Communications – Arizona Key Executives: Nichele Johnson, Isela Castro, Dick Malone, Leslie Benner M’s Campaign Lynette Pinto NBC Universal Cable Rap It Up Sonya Lockett BET Key Executives: Sonya Lockett, Vikki Johnson, Kelli Lawson Second Place The HOLA Taskforce Tony Timmons Cox Communications Las Vegas Public Affairs “Jade is Our Good Luck Charm” A Chinese Marketing Success Story Natalie Rouse Comcast Take Me Out to the ‘Multicultural’ Ballgame! Shelly Kurtz & Kajsa Moe International Channel Networks Key Executives: Shelly Kurtz, Kajsa Moe, Carrie Brodey, Ben Anten, Janae Limongelei, Adam Lazara, Alan Cleaver, Edwin Lam, Mary Good “Con Sabor A Mexico” (“A Taste of Mexico”) Joseph Schramm Schramm Sports & Entertainment Key Executives: Joseph Schramm, President and Creative Director, Schramm Sports & Entertainment; Rafael Eli, Vice President of Client Services, Schramm Sports & Entertainment; Client: Leslie Villem, Hispanic Marketing Manager Western Division, Comcast; Client: Brigida Harrison, Senior Marketing Communications Manager, Comcast Central CA A Healthy Bet Sonya Lockett BET Key Executives: Kelli Lawson, Darlene Nipper, Brucetta Williams First Place TV ASIA Direct Mail Piece Terrie Taziri International Channel Networks Adelphia “Movie Poster” Direct Mail Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Adelphia: Dian Blanco, Diversity Marketing Manager. Second Place Time Warner “Wall Art” Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager. First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) Separate Is Not Equal Libby Haight O’Connell, Ph.D. The History Channel Second Place Some Things Can’t Be Translated – ESPN Deportes Marie Kennedy ESPN Inc. First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) College Hill Sonya Lockett BET Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore Second Place Time Warner “Wall Art” Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager. Llenalos de Emocion< David Gray Time Warner Cable Key Executives: David Gray – Time Warner Cable, Nancy Hernandez and Alicia Rodriguez – ABRAZO, multicultural marketing & communication First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) "Corriendo la Voz" Laurie Lehnert Lehnert + Graham Key Executives: Laurie Lehnert/ Eric Graham – Creative; Laurie Lehnert – Writer/Producer * Eric Graham – Producer/ Director * Raoul Rodriguez – Writer; Jane Larson – Marketing Director, Road Runner High Speed Online, Houston, TX Second Place College Hill Sonya Lockett BET Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore Trusted Advisor Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) First Place Black History Month Jermaine Pinnock Spike TV/ Push Creative Key Executives: Agency – Push Creative, Executive Producer – Josh Regier, Producers – Joan Baker, Maria Lokken, Deborah Davis DP – Carl Prinzi, Writer/Producer – Rudy Gaskin, Designer – Pierre Vilmenay, Executive Creative Director – Rudy Gaskin Speak Now Sonya Lockett BET Key Executives: Ava Hall-Mattison Agency: First Street Films Second Place BET Awards '04 Sonya Lockett BET Key Executives: Matthew Barnhill, Ava Hall-Mattison, Gary Welcome, Wayne Lewis Brown Bag Productions "Corriendo la Voz" TV Laurie Lehnert Lehnert + Graham Key Executives: Laurie Lehnert/ Eric Graham – Creative; Laurie Lehnert – Writer/Producer * Eric Graham – Producer/ Director * Raoul Rodriguez – Writer; Jane Larson – Marketing Director, Road Runner High Speed Online, Houston, TX Lehnert + Graham, Austin, Texas Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) Martin Luther King Jermaine Pinnock Spike TV/ Push Creative Agency – Push Creative, Executive Producer – Josh Regier, Producers – Joan Baker, Maria Lokken, Deborah Davis DP – Carl Prinzi, Writer/Producer – Rudy Gaskin, Designer – Pierre Vilmenay, Executive Creative Director – Rudy Gaskin