Presented by ESPN Deportes, CableWORLD, NAMIC and CTAM First Place “Llenalos de Emocion” Campaign David Gray Time Warner Cable Key Executives: David Gray – Time Warner Cable, Nancy Hernandez and Alicia Rodriguez – ABRAZO, multicultural marketing & communication Cox Arizona Hispanic Case Study Nichele Johnson Cox Communications – Arizona Key Executives: Nichele Johnson, Isela Castro, Dick Malone, Leslie Benner M’s Campaign Lynette Pinto NBC Universal Cable Rap It Up Sonya Lockett BET Key Executives: Sonya Lockett, Vikki Johnson, Kelli Lawson Second Place The HOLA Taskforce Tony Timmons Cox Communications Las Vegas Public Affairs “Jade is Our Good Luck Charm” A Chinese Marketing Success Story Natalie Rouse Comcast Take Me Out to the ‘Multicultural’ Ballgame! Shelly Kurtz & Kajsa Moe International Channel Networks Key Executives: Shelly Kurtz, Kajsa Moe, Carrie Brodey, Ben Anten, Janae Limongelei, Adam Lazara, Alan Cleaver, Edwin Lam, Mary Good “Con Sabor A Mexico” (“A Taste of Mexico”) Joseph Schramm Schramm Sports & Entertainment Key Executives: Joseph Schramm, President and Creative Director, Schramm Sports & Entertainment; Rafael Eli, Vice President of Client Services, Schramm Sports & Entertainment; Client: Leslie Villem, Hispanic Marketing Manager Western Division, Comcast; Client: Brigida Harrison, Senior Marketing Communications Manager, Comcast Central CA A Healthy Bet Sonya Lockett BET Key Executives: Kelli Lawson, Darlene Nipper, Brucetta Williams First Place TV ASIA Direct Mail Piece Terrie Taziri International Channel Networks Adelphia “Movie Poster” Direct Mail Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Adelphia: Dian Blanco, Diversity Marketing Manager. Second Place Time Warner “Wall Art” Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager. First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) Separate Is Not Equal Libby Haight O’Connell, Ph.D. The History Channel Second Place Some Things Can’t Be Translated – ESPN Deportes Marie Kennedy ESPN Inc. First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) College Hill Sonya Lockett BET Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore Second Place Time Warner “Wall Art” Alfred Valdez Castells & Asociados Advertising Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager. Llenalos de Emocion< David Gray Time Warner Cable Key Executives: David Gray – Time Warner Cable, Nancy Hernandez and Alicia Rodriguez – ABRAZO, multicultural marketing & communication First Place Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) "Corriendo la Voz" Laurie Lehnert Lehnert + Graham Key Executives: Laurie Lehnert/ Eric Graham – Creative; Laurie Lehnert – Writer/Producer * Eric Graham – Producer/ Director * Raoul Rodriguez – Writer; Jane Larson – Marketing Director, Road Runner High Speed Online, Houston, TX Second Place College Hill Sonya Lockett BET Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore Trusted Advisor Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) First Place Black History Month Jermaine Pinnock Spike TV/ Push Creative Key Executives: Agency – Push Creative, Executive Producer – Josh Regier, Producers – Joan Baker, Maria Lokken, Deborah Davis DP – Carl Prinzi, Writer/Producer – Rudy Gaskin, Designer – Pierre Vilmenay, Executive Creative Director – Rudy Gaskin Speak Now Sonya Lockett BET Key Executives: Ava Hall-Mattison Agency: First Street Films Second Place BET Awards '04 Sonya Lockett BET Key Executives: Matthew Barnhill, Ava Hall-Mattison, Gary Welcome, Wayne Lewis Brown Bag Productions "Corriendo la Voz" TV Laurie Lehnert Lehnert + Graham Key Executives: Laurie Lehnert/ Eric Graham – Creative; Laurie Lehnert – Writer/Producer * Eric Graham – Producer/ Director * Raoul Rodriguez – Writer; Jane Larson – Marketing Director, Road Runner High Speed Online, Houston, TX Lehnert + Graham, Austin, Texas Gonna Get Jessica Arato McHugh Cablevision Systems Corp. Key Executives: Jessica Arato McHugh, Lisa Piteris Agency: Chisholm-Mingo Group (defunct as of 5/04) Martin Luther King Jermaine Pinnock Spike TV/ Push Creative Agency – Push Creative, Executive Producer – Josh Regier, Producers – Joan Baker, Maria Lokken, Deborah Davis DP – Carl Prinzi, Writer/Producer – Rudy Gaskin, Designer – Pierre Vilmenay, Executive Creative Director – Rudy Gaskin

The Daily

Subscribe

Cal Dems Applaud Newsom Broadband Plan

House Democrats representing California expressed support Friday for Governor Gavin Newsom ’s proposal to invest $7 million in federal and state surplus funds over the next three years in broadband

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.