Charged with oversight of all multiplatform distribution for Viacom’s cable nets, including MTV, Nickelodeon, Comedy Central, BET, Spike, TV Land and Epix, Denson’s got her hands full. But that’s not the half of it. Add OTT partners into the negotiation mix, and the landscape gets even more cluttered. But for Denson, that’s what keeps it interesting. In her view, the biggest story in cable is “the industry’s collective and growing embrace of new technologies and new screens—the rise in TV Everywhere apps, on demand video online and on TV, and interesting new players in online video. She calls these “exciting times.” And she should know.
What’s your favorite part of your job?
The brilliant and talented people I’m fortunate enough to work with and learn from every day.
What’s been the biggest story in cable this year?
I think it’s the industry’s collective and growing embrace of new technologies and new screens—the rise in TV Everywhere apps, on demand video online and on TV, and interesting new players in online video. Exciting times.
How do you define success in the workplace?
Being true to yourself while having a positive impact on the business and its people.
Best trick for maintaining the personal-professional life balance?
Having a partner who is supportive, grounded, and a great cook.
Who would you want to swap jobs with for a month and why?
NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to