President, Advertising Sales
Yaccarino is NBCU’s golden advertising girl, evidenced no more clearly than the reorg this fall of the company’s sales structure with all broadcast and cable ad spots, integrations and sponsorships under her oversight. Wooed to the NBCU empire just two years ago, Yaccarino is extending her very profitable Upfront strategy of tethering cable and broadcast offerings according to content. Her mantle now is to leverage the behemoth’s voluminous programming offerings—in the categories of entertainment, live programming, lifestyle and digital—across platforms. That, plus overseeing a first-time ad sales structure under a new corporate structure. Like NBCU, we’ve got a lot of faith in her ability to pull it off with flying colors.