President, Advertising Sales

NBCUniversal

Yaccarino is NBCU’s golden advertising girl, evidenced no more clearly than the reorg this fall of the company’s sales structure with all broadcast and cable ad spots, integrations and sponsorships under her oversight. Wooed to the NBCU empire just two years ago, Yaccarino is extending her very profitable Upfront strategy of tethering cable and broadcast offerings according to content. Her mantle now is to leverage the behemoth’s voluminous programming offerings—in the categories of entertainment, live programming, lifestyle and digital—across platforms. That, plus overseeing a first-time ad sales structure under a new corporate structure. Like NBCU, we’ve got a lot of faith in her ability to pull it off with flying colors.

The Daily

Subscribe
Monday–November 10

Paramount Downplays WBD Interest, Maps DTC Future

There certainly wasn’t a lack of anticipation for Paramount’s first earnings call since finalizing a merger with Skydance, but the ongoing chatter about the company’s interest in Warner Bros. Discovery made the lights that much brighter.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.