Hernández has never found a conundrum she didn’t embrace. “I love fixing problems, and in media it is usually about finding the human truth that is going to connect with the consumer,” she says. She leads sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group, and this year guided Telemundo through its first rebrand in more than a decade. Original programming populates her crowded radar screen. Under Hernández, Telemundo upped its original programming slate by 40% in the 2012-13 season. Hernández also oversees millennial network mun2 and Telemundo’s Digital and Emerging Business team.
What’s your favorite part of your job?
I love fixing problems, and in media it is usually about finding the human truth that is going to connect with the consumer. Once you have that connection, you have the solution.
How do you define success in the workplace?
Success is breaking through expectations, going above and beyond what you set out to do. This means you don’t stop when you achieve your goal. You just keep going and before you know it, you bumped into success.
Best trick for maintaining the personal-professional life balance?
As a self-proclaimed workaholic, I’ve learned that the trick is to “work hard and play hard.” Do both with complete zest, and you’ll realize how much better you’ll become.