COO, Telemundo Media

Among her many duties, Hernandez supervises mun2, including its digital, mobile and social platforms. She also oversees Telemundo’s domestic revenue, plus its integrated marketing and branded entertainment divisions. Hernández recently spearheaded Telemundo’s major rebranding effort and is excited about how well viewers responded to the new “Power of the T” campaign celebrating the duality of the network’s Hispanic-American audience. “I think America is an excellent example or definition of diversity,” she says. “And as programmers and marketers the more we can reflect diversity the more successful we will be in reaching growing audiences.”

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