COO, Telemundo Media

Among her many duties, Hernandez supervises mun2, including its digital, mobile and social platforms. She also oversees Telemundo’s domestic revenue, plus its integrated marketing and branded entertainment divisions. Hernández recently spearheaded Telemundo’s major rebranding effort and is excited about how well viewers responded to the new “Power of the T” campaign celebrating the duality of the network’s Hispanic-American audience. “I think America is an excellent example or definition of diversity,” she says. “And as programmers and marketers the more we can reflect diversity the more successful we will be in reaching growing audiences.”

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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