It’s that time again when we ask cable execs to weigh in with their predictions for the coming year. This year’s prophecies range from the serious, semi-serious to the hilarious. Here’s a sampling of what may be on cable’s horizon in ’08: Time Warner Cable pres/CEO Glenn Britt: “In 2008, customers are going to demand what they want, when they want it, in HD.” Charter evp, Chief Marketing Officer Bob Quigley: “Since cable marketers may be the closest the industry’s got to psychics, here’s my prediction: Small business owners will discover they have a better high-speed Internet and phone alternative than telecom providers; one that can save them a bundle. I see cable providers gaining significant market share. I see a cable customer epiphany regarding HD VOD kicking in during the New Year.” Sanford Bernstein’s Craig Moffet: “That ticking sound you hear is a clock… and it’s counting down to the DTV transition in February 2009. By the end of 2008, that’s all anyone in this industry will be talking about.” CTAM pres/CEO Char Beales: “Media will continue to fragment, competition will continue to escalate, consumers will continue to demand more—and marketers will continue to lose sleep over all the above.* Boston will experience unseasonably warm and sunny weather during the CTAM Summit in November.” TV One pres/CEO Johnathan Rodgers: “Kyle McSlarrow becomes the chairman of the FCC and Kevin Martin goes to work for Comcast in Mobile, AL! * The NFL Network aligns itself with Lifetime to increase distribution! * Discovery goes public for a day before John Malone takes it private again! * The new all- inclusive Cable Show (NCTANAMICWICTCTAMSCTE) lasts from Jan 10 to Nov 15! * In order to show how green it is, the cable industry decides to stop wasting paper. No more bills. Cable is free!” Vyyo evp, corporate strategy & IR Walt Ungerer: “2008 will be a ‘breakout year’ for business services.” TV Guide Network pres Ryan O’Hara: “American Idol will be bigger than ever. * Comcast invests more into content while they contest the FCC 30 percent distribution footprint cap in court. * Online video continues to rapidly improve and change the game. * Henry Schleiff gets several MSO deals done in dramatic fashion.” ICTV evp/COO Ed Forman: “Cable will begin to win back television viewers who’ve been seduced by the choice and control of broadband video.” HDNet’s Mark Cuban: “This should be a banner year for cable networks. With the writers strike having a huge impact on the broadcast networks, cable should be able to lever flexibility and maneuverability to continue to take audience early in the year.”

The Daily


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