Adam Naide is currently Executive Director of Social Media for Cox Communications. Prior to joining Cox, Naide served as senior director of audience experience at CNN Worldwide. In this role, Naide led network efforts to build engaged fan bases for CNN/HLN shows and talent on social media platforms. His efforts helped create two-way conversations with consumers, driving viewership for CNN/HLN TV, and growing the networks’ social media audience to millions of fans/followers.
Naide also led Time Warner to create a unique bullying prevention partnership between CNN/Cartoon Network/Time and Facebook, culminating in the development of an anti-bullying Facebook application and an upcoming CNN town hall hosted by Anderson Cooper. Naide has served in multiple marketing roles within the cable and telecommunications industry, including relationship marketing and ad sales for Turner’s video game network, GameTap, strategic pricing at Bellsouth, and customer experience and loyalty marketing at EarthLink. Naide also spent four years at Cox’s former direct-to-home satellite venture, PrimeStar, earlier in his career.

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SpotX Marries Audience Targeting, Privacy

SpotX revealed a new suite of custom audience data tools that will allow media owners and advertisers to target audiences using first-party, third-party or subscriber data while maintaining consumer privacy.

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