Bronzo’s ability to deliver effective marketing, brand creative and programming integrations across WBD’s broad portfolio of networks makes her an ideal mentor for young professionals, especially women. Leveraging the “power of the portfolio”—including fan favorites like Puppy Bowl and Shark Week—she brought an average of over 144 million monthly viewers to the company’s networks. Meanwhile, CNN’s special live telecast of George Clooney’s Broadway play, “Good Night, and Good Luck,” attracted 7.34 million global viewers across all platforms.
What’s a routine or ritual that keeps you grounded? Every morning, I play the New York Times games—Wordle, Connections and Pips to name a few. They are a great, fun way to kick-start my brain, get focused and into a productive mindset for the day.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? Without a doubt, I think good judgment is becoming increasingly important in our automated world. Machines don’t fully grasp the nuances of human values, ethics, and context. Good judgment helps to guide technology towards more productive and positive outcomes.
What part of your job would surprise people the most? Being in content distribution is definitely not like an episode of “Succession”—it consists mostly of late nights in conference rooms filled with junk food poring over hundreds of pages of contract minutiae while trying to reach compromises with the other side that you can both live with.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? In our industry, trust is a key factor in creating successful partnerships. AI may be able to draft documents and run analyses, but negotiation consists of understanding the other side’s priorities and challenges, and working through disagreements in a respectful and practical way–this will always require human skill.
What’s your version of a “power move”—whether that’s a power suit, power song, or power mindset? I think an important power move is to try not to take up all the oxygen in the room. It’s easy for people to defer to you when you’re the most senior person there, and it’s sometimes hard to let others take the lead or flesh out their thoughts without jumping in, but it’s really important to let all voices be heard and to trust your team.
The industry is transforming quickly—how are you preparing your teams (or yourself) for what’s next? The pace of change has quickened, and it’s hard to predict what the next announcement or new thing will be. I encourage my team to be flexible and curious, and to try to make all decisions from a “what’s best for the customer” lens. It’s never dull, and the team has to constantly evolve and grow, sometimes stumbling along the way—that’s what makes it fun.