TruTV bucked the trend of ignoring Twitter negativity and instead created a bold campaign that turned it to their advantage. When the expected snarky tweets started rolling in concerning truTV’s March Madness coverage, the net responded with a storm of pre-planned and yet very human responses, owning the conversation and transforming the bad into good. The scope and coordination of the plan was remarkable, utilizing 30+ people using 800+ creative units and responding tens of thousands of unique Twitter authors over just 7 days.

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Wednesday–April 30

SNY Contemplates Sale

In the city that never sleeps, New York’s RSNs are staying busy. Shortly after MSG Networks struck a deal to restructure its debt (and possibly open the door to merge with YES Network ), SNY hired

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