Put Conan O’Brien in a car with Ice Cube and Kevin Hart and have them give a “driving lesson” to an innocent staffer. The comedy happens almost effortlessly, it seems. To grab views, however, required a well-coordinated social strategy utilizing Team Coco’s social channels and Turner’s social product “Launchpad,” which maximizes a brand’s impact across multiple platforms. The results were undeniable: over 42MM views across digital and social platforms and still growing.

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Thursday–August 28

In Limbo: What to Think About With the Fox-YouTube TV Fight

YouTube TV subscribers were set to lose Fox stations and networks at 5pm on Wednesday, but a buzzer-beating short-term extension avoided a blackout and kept the lineup intact—for now.

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