Recognizing the rise of cord-cutters, AT&T and DirectTV launched their over-the-top streaming platform with great success. With no geographical limits, contracts, or set-top boxes to speak of, the service has aimed its sights squarely on the next generation of consumers. Utilizing a slick web portal with advanced funneling and a marketing campaign mixing traditional paid media with organic and social content, DIRECTV NOW exceeded subscriber goals on the first day of launch.

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Friday–February 6

Super Bowl, Bad Bunny Cap Season of NFL Dominance

All eyes will be on Grammy Award-winning artist Bad Bunny during the Super Bowl LX halftime show this Sunday. Ahead of the presentation, Telemundo will air an interview with the singer at 4:30pm as part of the

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