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multiscreen insights
Virtual MVPD Sub Counts Offer A Different Point of Vue

The virtual MVPD landscape is beginning to come into clearer focus, with subscriber counts—either announced or reported—giving industry observers some idea of which services are capturing market share in the distribution model’s early days

Unscripted Still at Home on Traditional TV

While the rest of the industry seems disrupted by streamers and cord-cutting, nonscripted leaders remained unphased by the sea of change

Stop Saying OTT and Other Lessons from Realscreen

Stop using the term OTT and other nuggets from the first day of Realscreen Summit, an annual gathering of content execs and unscripted producers

Ad It Up: Cross MediaWorks, 605 Team Up on Addressable TV Measurement

Ad-tech company Cross MediaWorks is teaming up with analytics firm 605 in an effort to change the way advertisers purchase TV inventory

Verizon Set to Stay the Course as Content Partner, Not Owner

Verizon CEO Lowell McAdams proclaimed the wireless carrier is not looking to make a large content acquisition in the foreseeable future

CES: Can Media Companies Capitalize on Influencers?

When it comes to reaching younger audiences, celebrity pitchpersons are being usurped by what marketers call “influencers”—internet celebrities with hundr

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Screenster covers the intersection of online content and traditional media as the lines between web video and linear TV continue to blur.

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News Contact: Amy Maclean | Advertising Contact: Olivia Murray