Measuring the popularity of content used to be relatively easy in the linear world but, despite there being exponentially more data than ever before, it’s in fact become more difficult as we’ve witnessed the rapid proliferation of distribution platforms in recent years

Exclusive content is increasingly the name of the game. Execs at Satellite 2018 looks at how exclusivity can help create the ultimate entertainment bundle

TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”

Congrats to the winners and honorable mentions in the 2018 Digital & Tech Awards

Sling is launching a new marketing campaign across television, digital, mobile, social, out-of-home and new media platforms