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Premium Content
02/14/2009
Q&A
Indie agency Toy lit up cable?s radar in 2006 when the then-nascent shop created the campaign that launched Oxygen?s ?Campus Ladies? and effectively kissed the network?s wholesome image goodbye. Since then, Toy has racked up clients including Macy?s, Google, YouTube, OfficeMax (the ?Elf Yourself? digital campaign is theirs) and Extended Stay Hotels, whose flatulence-ridden campaign […]
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Premium Content
02/14/2009
Chicken Little? Creativity Seen as Key to Surmounting Ad Market Challenges
Despite a troubled economy, the sky is not falling on the television advertising industry, ad execs told CableFAX . But as the Assn of National Advertisers ' "TV & Everything Video Forum" gets
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Premium Content
02/13/2009
CableFAX Daily Stockwatch
Company 02/12 1-Day Close Ch BROADCASTERS/DBS/MMDS BRITISH SKY: 26.89 (0.07) DIRECTV: 23.48 0.52 DISH: 13.20 0.22 DISNEY: 18.83 0.33 GE: 11.68 (0.26) HEARST-ARGYLE: 3.95 (0.08) NEWS CORP: 7.24 0.05 MSOS CABLEVISION: 13.98 0.07 CHARTER: 0.04 (0.03) COMCAST: 13.78 0.23 COMCAST SPCL: 12.96 0.27 GCI: 6.48 0.04 KNOLOGY: 5.42 (0.08) LIBERTY CAPITAL: 5.44 0.17 LIBERTY ENT: […]
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Premium Content
02/13/2009
Cost Course
With exceptions, of course, non-fiction nets face less erratic viewership swings across telecasts and time periods than do channels featuring news, sports, movies and fictional originals. They also, by and
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Premium Content
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Premium Content
02/13/2009
People
Verizon named John Killian , evp, CFO, effective Mar 1. He succeeds Doreen Toben , who will retire around mid-year. — Tatiana