It’s not all negative when it comes to AI and the capabilities it can bring. In the newly released Cablefax 100, industry leaders tout the technology as an opportunity to be more proactive and predictive, while also opening the door for better efficiency to allow employees to focus on larger projects. Efficiency is also a big buzzword at this year’s upfronts, especially when it comes to audience measurement. Programmers are forging new partnerships to best show the impacts of campaigns to advertisers.