As competition continues to increase in the telecommunications world, so are the advertising challenges coming from various companies. The National Advertising Division has seen a steady rise in cases per year since 2020. However, the trend of incremental increases in challenges is expected to simmer down as NAD provides more guidance. Verizon is one of the many companies under NAD's scope, and though it saw growth in 1Q24 across areas like broadband, some are questioning the company's revenue outlook.