Addressable advertising has been a hot topic for years, but could this be the year that it finally goes national? It's possible, but it will take stakeholders from every side of the industry coming together to make it happen. In Washington, NTIA has begun looking for comment on its broadband grant programs that will be used to funnel out funds from the infrastructure bill. It has questions big and small for the public and private entities on efforts like the BEAD program, the Middle-Mile Infrastructure Program and the Digital Equity Planning Grant Program.