The Skinny

Addressable advertising has been a hot topic for years, but could this be the year that it finally goes national? It's possible, but it will take stakeholders from every side of the industry coming together to make it happen. In Washington, NTIA has begun looking for comment on its broadband grant programs that will be used to funnel out funds from the infrastructure bill. It has questions big and small for the public and private entities on efforts like the BEAD program, the Middle-Mile Infrastructure Program and the Digital Equity Planning Grant Program.

Some Operators Ending QAM Video, Forcing IPTV Switch
While many consumers are choosing to drop traditional cable video service, a few operators, including Cable One and GCI, are giving them a push to IP video. Read More »
Sinclair Model Estimates 332K Subs for DTC in 2022
Sinclair moved closer to launching its DTC streaming product by securing a rights deal with the NBA that includes live games for the upcoming service. It follows a similar deal with the NHL last month. In a Read More »
Smart TV Execs Investigate Future of Measurement
Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re Read More »
Data Centers, Labor Key Parts of Infrastructure Planning
The infrastructure bill and the $65 billion it makes available to expand broadband access and affordability are hopefully a huge step toward closing America’s digital gaps. But ensuring that a large pipe is funneling access into a community may not be enough. Read More »
What Can the FCC Accomplish After Rosenworcel's Confirmation?
We asked those intimately familiar with regulatory affairs and the FCC's priorities for their thoughts on what the agency can accomplish now that Jessica Rosenworcel has been confirmed as Chair. Here's what they had to say.  Read More »
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January 21
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Editorial: Sara Winegardner | Advertising: Ellen Kamhi | Marketing: Kate Schaeffer