From the publishers of
04.11.18

multiscreen insights
Facebook-Cambridge Analytica: Why Cable Says it Won't Happen Here

As many in cable gathered around the TV and internet Tuesday to watch Facebook’s Mark Zuckerberg face questions from the Hill, there is a sense that the industry is safe from a similar scandal

Getting Stringy With It

Newly acquired Comcast property Stringify has updated its app to integrate functionality from Xfinity products

Does Broadcast Still Have a Chance in the Battle for Popular Scripted Series?

With the presence of such big brands and big budgets in the industry space, do traditional broadcasters still have a fighting chance of standing out?

Altice, NBC, Nielsen Introduce Advanced Advertising Tools

Altice USA launched advanced advertising and data business a4 Thursday, which promises to deliver audience-based multiscreen advertising solutions to advertisers and MVPD partners

Rise of the Machines: Artificial Intelligence Marches Forward

Elon Musk warned of its unchecked dangers at SXSW. Fox is piloting AI-focused game show “Man Vs. Robot.” But whether on the backend or consumer-facing front, artificial intelligence is making its way to prime time

Advertising Target: Cable Takes Aim at Digital's Perceived Advantages

Big MSOs Charter, Comcast and Cox made news Wednesday with the announcement of a new division within NCC Media for unified ad solutions across NCC participants’ national footprint

Read more Screenster!

 

Screenster covers the intersection of online content and traditional media as the lines between web video and linear TV continue to blur.

Subscribe to Screenster

Marketing: Kate Schaeffer | News Contact: Amy Maclean | Advertising Contact: Olivia Murray