10 seasons of success and continued growth of the brand convinced MTV that Wild ‘N Out deserved its own channel. Replacing MTV2’s YouTube space, the strategy included using WNO cast members as the subjects of exclusive channel content, bolstered by mash-ups and compilations of previous seasons. Within three days of launching, videos were averaging 1M views, and after a month 1M gained over 1M subscribers, bringing the channel to over 2M.
