Tubi broke through the streaming wars noise with its “Not on Netflix” campaign. A series of videos have celebs such as Chris Noth and Carmen Electra confessing their stress over the glut of streaming options only to realize Tubi has what they need for free. The fall brand campaign let the AVOD highlight how it has thousands of hours of movies and series that can’t be found on Netflix. Elements also included digital, social and billboards in NYC and L.A. It ended up being Tubi’s largest PR moment to date with 353 press stories and 757 million+ impressions.