As it does so often, Weather Channel’s team banded together to offer round-the-clock coverage of Hurricane Ida for five days as it struck the Gulf Coast. The network had 11 teams on the ground from locations including New Orleans, Baton Rouge and Philadelphia. In studio, meteorologists used 
immersive mixed reality technology to offer viewers visuals of the storm’s potential impact as well as life-saving information and survival tips. Coverage like this is what has allowed Weather Channel to solidify its position as the go-to weather resource for linear television subscribers.