How do you market a reboot of a classic series? CBS All Access chose to go back to where it all started, making the entire first season of “The Twilight Zone” available to stream in black and white in addition to the original full-color version. CBS Interactive also found creative ways to surprise and create buzz, such as a commercial that appeared to be a technical glitch during an NFL telecast on CBS that led viewers to another dimension. Video creative also popped out of home, taking over subway stations, buses and taxi tops. CBS All Access’ launch of its “The Twilight Zone” reboot with Jordan Peele as host drove the most unique viewers ever on a premiere day for a CBS All Access original series.
