The MTV Entertainment Group Brand Marketing & Events Team rolled with 2020 and helped make the MTV VMAs the most social event of the year aside from the Super Bowl. They made MTV one of the first media companies to safely pull off a massive on-the-ground activation during the pandemic, delivering over 60,000 face masks throughout New York City and area beaches in the weekend leading up to the show. They also created a fan kit for at-home viewers and a specially designed VMA influencer kit that helped expand social reach on show day to more than 70 million followers. Other initiatives included leading marketing efforts for the Division’s first ever partnership with iHeartMedia to develop franchise specific podcasts for “The Challenge” and “Catfish.”