Flexing the power of its brand to get out the vote for the 2018 midterm elections, Comedy Central’s #ShouldWeVote campaign aptly skewered the preponderance of celebrity get-out-the-vote PSAs while simultaneously encouraging people to actually get involved. A clever two-part structure allowed the campaign to answer its own question by having popular musician G-Eazy (7.3M IG followers) saying that, “Yes. You ****ing should. Get off your ass and just go vote.”
