“Pure”

To represent the secretive subculture of a trans-border smuggling cartel run by unscrupulous members of a Mennonite community, Pure’s press kit played on themes of subterfuge and duplicity. A simple bible on the outside, opening the kit revealed a bag of “powdered cookies,” representing how the criminals in “Pure” smuggled the cocaine in various food items. The kit was a bold statement, and generated significant interest in the show.